Volvo: Competitors' Greatest Feature

In Brazil, the most important feature of an electric car is still having a place to charge it. As the clear leader
in local electrification, Volvo reproduced classic car posters and prints ads to show that its charging stations
are the most essential feature of competitors' cars. Making them, by far, our most loyal customers.

NOTE: Since the competition declined the offer to display it in their dealerships, we put them in ours… 👍

🥉 Cannes Lions 2023 // Outdoor